Blog
News and useful information for existing and future entrepreneurs.
News and useful information for existing and future entrepreneurs.
SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices.
Search engines help people find what they’re looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant traffic to your website.
Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.
Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query.
To many people, the term “search engine” is synonymous with Google, which has about 92% of the global search engine market. Because Google is the dominant search engine, SEO typically revolves around what works best for Google. It’s useful to have a clear understanding of how Google works and why.
Google is designed to deliver the best search experience to its users, or searchers. That means providing the most relevant results, as quickly as possible.
The 2 core elements of the search experience are the search term (the user input) and the search results (the output).
Let’s say you search “SIA IT ZONE.” This is a clear, unambiguous search. Google understands what you’re asking for, and it delivers a useful page as the top organic result—SIA IT ZONE own page with that title.
From Google’s perspective, this is a very good search result and a positive user experience, because it’s likely that the user will click the top result and be happy with the outcome.
The goal of SEO is to raise your ranking in organic search results.
Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.
The price of creating a website is made up of several factors: functions required on the website, its size, complexity, creation of visual files, etc. therefore, it is impossible to quote one price. The price calculation is done for each project individually after the first conversation, where the client has explained his wishes and needs. Price limits are on average 1000-3000€ per project.
The term of creating a complete website is on average 3-6 weeks. An exact estimate for the creation is made after the first conversation with the client, when the scope of the project is understood.
You must be ready to take the time to prepare everything necessary for the website content (text, images, logo, etc.). Namely, in the beginning you will have to spend more time. Once we've received everything we need for the content, you'll need to spend time approving the stages of creating the website, which will be a much shorter period of time than preparing the content.
Website texts are usually prepared by the client by filling in the guideline questions. However, if you do not feel confident in your text writing skills, there is a possibility to invite a "copy writer" who will edit or write the text for you.