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News and useful information for existing and future entrepreneurs.
News and useful information for existing and future entrepreneurs.
If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one?
The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.
Not convinced? We’ve collected ten of the biggest benefits your small business can receive from even a simple website.
84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address (e.g. [email protected]) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. In addition, some email marketing tools no longer allow users to send emails from personal addresses. This means that if you want to take advantage of the power of email marketing, you’ll need a business email account.
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google. Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimization (SEO). And SEO is the key to making your business appear on the front page of Google.
The phrase “search engine optimization” might be intimidating, but in practice, it’s fairly simple. You enter words and phrases related to your business into a keyword research tool, figure out which ones are getting the most traffic on Google, then build your content around those phrases. As a rule, each piece of content should be focused on a different keyword, so that as your list of content grows, your site is able to rank for more keywords.
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website.
You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location.
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. or just to create a contact form, which can protect your business email from spam.
5. Your website establishes your place in your industry
As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers.
Creating a website gives you a space to share what your business is about, establish your role in the industry, and connect with the customers who need you.
As of January 2021, almost 4.66 billion people (59.5% of the global population) used the Internet. In many countries, that number is much higher. In the US, for example, over 90% of people are online.
Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.
So to stay competitive in this increasingly digital world, your business needs to get online.
The price of creating a website is made up of several factors: functions required on the website, its size, complexity, creation of visual files, etc. therefore, it is impossible to quote one price. The price calculation is done for each project individually after the first conversation, where the client has explained his wishes and needs. Price limits are on average 1000-3000€ per project.
The term of creating a complete website is on average 3-6 weeks. An exact estimate for the creation is made after the first conversation with the client, when the scope of the project is understood.
You must be ready to take the time to prepare everything necessary for the website content (text, images, logo, etc.). Namely, in the beginning you will have to spend more time. Once we've received everything we need for the content, you'll need to spend time approving the stages of creating the website, which will be a much shorter period of time than preparing the content.
Website texts are usually prepared by the client by filling in the guideline questions. However, if you do not feel confident in your text writing skills, there is a possibility to invite a "copy writer" who will edit or write the text for you.